First, you dump the water and let the distractions get to you. Suppose you started with the urgent, unimportant stuff and then tried to fit in the longer-term, essential priorities. The water represents the unimportant distractions that prevent you from getting work done.The sand represents minor tasks that are not really that important.The little rocks represent your day-to-day responsibilities and shorter-term goals.The big rocks represent your main priorities or longer-term goals.These items represent all the stuff that you have to get done: Next to the jar, there are large rocks, little rocks (gravel), sand, and a glass of water. He illustrates this concept using the big rocks first analogy to encourage individuals to “place the big rocks first.”įirst, Stephen Covey tells us to imagine a glass jar on your desk in which the empty space represents the time you have to manage. You need to determine the few important priorities to progress on your most important goals and maintain a balanced life. First, he starts with the Eisenhower Matrix, which is a time management method for prioritizing important, long-term work over the unimportant, urgent stuff. Origin of the Big Rocks Concept Instagram: the book, First Things First, Stephen Covey tells the Big Rocks story, in which the Big Rocks symbolize your most important priorities. When everyone is working on their big rocks, then the business gains traction toward achieving its vision. Big rocks should be established at every level in an organization: company-wide, leadership, departmental, and personal.Įvery employee needs to have goals to help them own to prioritize their work. Stephen Covey’s Big Rock theory or framework can help you establish quarterly goals for your business to be successful. “If the big rocks don’t go in first, they aren’t going to fit in later.” Stephen Covey, author of The 7 Habits of Highly Effective People
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